I’m not a professional couponer, but I would never buy anything without first searching the web for a coupon. For me in store or online, not searching for a coupon is like leaving money on the table.  And I’m not alone!  Statistics show that coupons are incredibly popular among not just Moms, or folks on a budget, but also the affluent and millennials.

• 96% of consumers use coupons (RetailMeNot)
• 85% of Americans use coupons (CreditCards.com)
• 94% of millennials are using coupons in 2017 – up from 88% in 2016 (Valassis)
• 86% of consumers reporting annual household earnings of $200,000 or more said they look for deals (Hawk Incentives)
• Discounts and coupons came in as the top-ranking tactic for driving loyalty with 61% of consumers saying they use them (Expedia Affiliate Network)
• $3.1 billion was saved by consumers in 2017 thanks to coupons (NCH Marketing Services)

Coupons are great tools and when used creatively in a marketing campaign, they yield great results. Coupons can even inspire your customers to do something for you besides just visit your website. For instance, one of my clients offer “$10 off for Answering 10 Questions.” Others offer coupons for a return visit on their invoice.  And one of the most returned of all is a $10 “Gift” to loyal customers that is mailed in a Thank you for your business card at the year-end.

The coupon is still a driving force in commerce that connects people (and their wallets) to brands. People like saving money, so take advantage and offer coupons on your website, social media, advertising and via community and association discounts.