Facebook, Google, Yelp, Twitter…what do they have to do with your tire and auto service business? More than you think! Social media reputation management includes the monitoring, engaging, and listening to customers on the social media sites and all public forums where customers have a voice about anything related to a business –whether it’s a product, service, brand, or trend. How many of us just “Google” a business to look at the reviews and don’t even visit the website? You need to know what people are saying about your business. The good, the bad and the ugly!
Listening to conversations about your business on social media and online review sites, is key to analyzing feedback to gain insights into the customer experience. These insights can be used to improve operations and correct issues. And most importantly, when you interact online, you will build trust with your customers, which is the most important thing customers are seeking in the tire and auto service field.
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